We catch up with Ryan Stanfield, Senior Designer at Kaizen Brand Evolution, to find out how he ended up in his dream job working on brand campaigns with companies like Boojum and Slim’s Healthy Kitchen.
Ryan was born in Belfast and moved to Moira at a young age. He attended Wallace High School and following his A Levels went on to study graphic design at the Southern Regional College then onto the University of Ulster Belfast Campus (Art College) to complete a Degree in Visual Communication.
What made you decide to pursue your current career?
My path started as a junior designer in 2010 and spans over 6 years, working in London, Belfast, Dublin and Germany with organisations including Channel 4, Allen and Overy, Pierce Communications and Brand Etiquette. I have had the pleasure of working with some big brands, but get just as excited with a start-up company and getting involved in the evolution of the work. I see my career as an opportunity to continually develop as a designer and Kaizen Brand Evolution’s vision and creative studio environment was a no brainer for me. I am a senior designer with a strong passion for comprehensive brand design and strategic thinking.
How long have you been in your current position?
I was appointed the Senior Designer role at Kaizen Brand Evolution over a year ago.
What specific skills do you need?
The ability to develop a brand strategy, be it digital, print or whatever medium is the right fit for the job. Mentoring and leading a team, making the studio a creative inspiring place to work and having a passionate approach to each brief. Being a master of something… rather than trying everything.
What are your average working hours and what sort of work is involved?
I could be on a number of design projects in a day or I could be focusing on one brand for a whole week. It’s hard to stick to an average number of working hours as inspiration and ideas for a job can appear at any point in the day, but we are in the studio from 9-5.
What is most important to you in a job?
How do you think the industry has changed since you first started working in it?
The design industry is constantly moving forward, finding new ways to cure the ugliness. The most apparent change is the platforms and devices on which a brand is seen. A digital presence is much more significant now than in the past. We have so many new canvases as designers and adapting design to suit new technology is exciting.
Who has inspired you most in your career?
Working with Tim McAllister in Brand Etiquette. I am still inspired by mid 20th century Swiss design incorporating simplicity, legibility and objectivity.