New drink Prir, claims it can help its customers ‘drink themselves beautiful.’
The ‘healthy soft-drink’ which was launched in May and is available throughout Boots UK stores, claims it is filling a gap in the United Kingdom drinks industry. Prir’s ethos is ‘Hydration for you. Nutrition for your Skin, Hair and Nails’.
According to Prir creator, Anthony Salway: “Prir combines hydration with great taste, and 50% of the key nutrients: Vitamin B2, B3 and Biotin (which contribute to the maintenance of normal skin), Selenium and Zinc (which contribute to the maintenance of normal hair and nails).
“We are extremely proud to launch our drink that not only refreshes, and tastes great, but also gives us the knowledge that we are giving ourselves a good basis for healthy skin, hair and nails. A brand new ‘from within’ solution.
“We really are what we eat – and drink,” says Prir CEO Danielle Phillips. “Hydrating is an essential part of a balanced nutritional diet.”
Prir is available in Orange & Passion Fruit, Blackcurrant and Apricot & Elderflower. It’s claimed to the first of drink that will help provide “combinations of vitamins and minerals needed by your body on a regular basis.”
Danielle continued: “Being a woman of a certain age, I believe I could do with all the help I can get, but the reality is that people of all ages are looking for ways to maintain their health and appearance, and Prir gives us an easy option to ensure a reliable daily intake of specific vitamins and minerals, that might not be in everyone’s normal daily diet.
“I like to think of Prir as multi-tasking – I quench my thirst, hydrate my body and get helpful vitamins and minerals, so I feel it’s a win win win option.”
Boots UK have obtained exclusive rights to sell Prir nationally in the self service sector and as part of their Boots Meal Deal, launching in their top 398 stores.
Prir contains just 34 Kcal per 100ml (112kcal per bottle, 5.8g of sugar per 100ml), and has no artificial sweeteners, colours, flavourings or preservatives, and with no added sugar. Prir is proudly made in the UK.
Available in three flavours: Orange & Passion Fruit, Apricot & Elderflower and Blackcurrant, Prir combines Biotin, Vitamin B2 and Vitamin B3 – which contribute to the maintenance of normal skin – and Selenium and Zinc, which contribute to the maintenance of normal hair and nails. All claims have been substantiated by the EFSA (European Food Safety Authority). Prir is served in a 330ml recyclable glass bottle and it’s best served chilled.
Alongside Boots, Prir will be available in selected Restaurants, Hotels and Fitness centres as well as Health Spas and Hair and Beauty Salons in the served environment.