Hundreds of Boojum fans were queued the length of Great Victoria Street today as Belfast’s newest Boojum restaurant prepared to open its doors for the very first time.

Despite the torrential rain which lasted all morning, swarms of crowds woke up early and made the special trip into Belfast city centre for their chance to be the very first superfans to see the new amazing new 75-seater restaurant in all its glory.

And it paid off – with the first 100 customers getting a free burrito and a T-shirt, with the second 100 people getting a free burrito voucher.

We met the very first ones in the queue – Joseph Mertagh (17); Matt Davidson (19); and Rachel McEvoy (16) – all of whom had queued in the pouring rain for three hours straight!

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The first in the queue – Joseph Mertagh (17); Matt Davidson (19); and Rachel McEvoy (16)!

We asked the trio of local students (who had been up from 7am!) the reasoning behind their huge passion for the Mexican burrito bar, to which Rachel instantly replied: “The prices!”

Whilst Matt added: “It just tastes so good!”

And they clearly aren’t the only ones with a passion for Boojum! Check out the crowds that had been queuing for hours…

The massive new 95-seater restaurant which opened at 11.30 this morning, has taken over the ground floor of the building that previously housed the former Anglo Irish Bank on Great Victoria Street, making it the third Belfast store, and the seventh across Ireland.

The new branch will also aim to start tackling the corporate catering market, as well as servicing the lunch and evening crowd in the city centre.


Owners David and Andrew Maxwell took over Boojum, the Mexican chain which started off in Belfast’s Botanic area – last year. Most people will recognise Andrew as the former Ulster Rugby and Irish rugby union player.

And with business clearly booming, David teased that they are “actively looking” for more locations in Dublin and in Belfast.

We can’t wait!

Have you tried the newest Boojum yet?! Make sure to tell us what you think, and send any foodie pics you wanted shared to Belfastvibe on Facebook or email!

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