Powers, the iconic Irish whiskey brand has been given a makeover, and to celebrate we’ve got a bottle to give away to one very lucky reader, who in turn is perfectly entitled to keep the hold bottle to his or her self.

Whiskey lovers across Northern Ireland are in for a treat this winter, with Powers Irish Whiskey revealing its new look bottles for Gold Label and Three Swallows Release.


The new look bottle of Powers Gold Label – we’re thirsty just looking at it!

With a 200-year legacy distilled into each bottle, Powers Gold Label whiskey is of superior quality and undisputed heritage.

The Powers Gold Label bottle has now been reintroduced in a contemporary design; a crafted glass bottle embellished with a stylish black and metallic gold theme perfectly showcases the pure and rich liquid inside.

Special editions of the new bottle are adorned with a branded copper tag, which serves as an ideal memento for any Irish whiskey lover and, if you’re feeling particularly inventive, it could be utilised as a rather nifty fashion accessory.


This new bottle of Powers Three Swallow Release is currently at home in our office, but you win it by entering our competition

In addition to the new look Powers Gold Label bottle, a brand new Single Pot Still, Powers Three Swallow Release, has been launched and will be introduced to Northern Ireland’s stores and bars this month.

The bottle is identifiable with a striking deep blue label graced with three swallows. Don’t be tempted, like myself, to treat it as a challenge to down the bottle in three swallows. This is whiskey that needs to be savoured. The three swallows signify age, quality and purity.

Powers competition

Dillon Bass – owners of the Powers brand – are rolling out the new look special edition bottles, just in time for Christmas.

While the bottles have changed, Powers has stayed exactly the same – as an original and authentic Pot Still style Irish whiskey.

While it bears all the hallmarks of a great whiskey with its rich, woody flavour, it isn’t as overpowering as many brands on the market. Powers palatability is its key selling point so if you’ve never been a fan of whiskey Powers is a great blend to win you over.

Caption Powers Three Swallow Release introduced to Belfast as the 21st century Pot Still whiskey Pictured at the launch of Powers Whiskey Three Swallow Release at The Harp Bar, Belfast is Sarah Harvey, Brand Manager for Powers Irish Whiskey. Powers Three Swallow Release is brand new Single Pot Still Whiskey expression, introduced to Northern Ireland’s stores and bars this month. Powers Three Swallow Release is the 21st century embodiment of the traditional pure Pot Still whiskey style that has made Powers famous in Northern Ireland and the world over. Distilled and aged to perfection, its robustly spicy characteristics are complemented by strong woody undertones creating a finely balanced yet powerful and unique blend. Powers Three Swallow Release RRP £29.99 is available in all leading on and off trade outlets. For further information, visit www.powerswhiskey.com - Ends –

Sarah Harvey, Brand Manager for Powers Irish Whiskey, enjoys a glass in the Harp Bar.

Commenting on the introduction of the newly designed Powers Gold Label bottle, Sarah Harvey, Powers Brand Manager at Dillon Bass said, “Powers is regarded as the pinnacle of Irish whiskey and has maintained this reputation for over 200 years. Although the bottle has now changed to an elegant design, the distinctive flavour – adored since 1791 – has stayed the same. We are thrilled to introduce the new design to Northern Ireland as the region has always held a strong appreciation for the finesse of Powers’ unique style.”

With an extensive portfolio of over 20 premium Irish whiskeys, including Powers, Jameson, Midleton and Redbreast, Dillon Bass is the largest supplier and distributor of Irish whiskey in Northern Ireland.

Powers Gold Label RRP £19.49 and Powers Three Swallow Release RRP £29.99 are available in all leading on and off trade outlets.

For further information, visit powerswhiskey.com or DillonBass.co.uk

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