There’s good news for Boojum fans as the guys behind the Mexican fast-food chain have announced they will open the doors of its latest and largest eaterie in Belfast this week.
The massive new 95-seater restaurant is taking over the ground floor of the building that previously housed the former Anglo Irish Bank on Great Victoria Street, making it the third Belfast store, and the seventh across Ireland.
The new branch will also aim to start tackling the corporate catering market, as well as servicing the lunch and evening crowd in the city centre.
Owners David and Andrew Maxwell took over Boojum, the Mexican chain which started off in Belfast’s Botanic area – last year. Most people will recognise Andrew as the former Ulster Rugby and Irish rugby union player.
The new restaurant will open its doors to the public on Thursday. David told the Belfast Telegraph: “This is the largest store we have ever done.
“We loved the area, there was nothing in the area which had existing food planning, so we had to go for a change of use, which we got.
“The store size is 3,300 sq ft, and there would be about 95 seats. We are expecting big things for the store and are excited about the potential – a good lunch crowd, and good footfall and there’s lots going on in the evening.”
And it pays off to get their quick – with the first 100 customers getting a free burrito and a T-shirt, with the second 100 people getting a free burrito voucher.
With businesses booming, David teased that they are “actively looking” for more locations in Dublin and in Belfast.
“This won’t be the last project we do in Belfast,” Mr Maxwell said.
Boojum is also using Deliveroo to serve up its burritos to the fast-food home delivery market.
The duo will also operate a separate kitchen at the new Great Victoria Street restaurant to deal with corporate catering orders. “We have added additional kitchen space … with this store we have geared up to go for larger, corporate catering orders,” David Maxwell said.
“The way it’s set up, for us to process a large corporate order there would be zero disruption to the main line.
“Currently in the Belfast stores we don’t have that luxury. It’s a big step for us.”