In 1966, the year that David Jones became Bowie, Cassius Clay defeated Henry Cooper, and mini-skirts were at the height of fashion, Boots opened its first store in Northern Ireland.

To celebrate 50 years since Boots opens its doors in Belfast’s Corn Market in 1966, during an intimate event at the Europa Hotel the No7 team of makeup artists recreated key looks from the past five decades, documenting the swinging 60’s styles, the electro 80’s, right through to today’s current trends – from contouring to creating the perfect brow.

Swinging 60’s

Dark eyes with dramatic flick, soft lips with a wash of colour


Create the look:

Lovely Lips Coral Blossom Lip Balm £9


Nourish and condition lips with this moisturising beauty balm. Provides SPF15 protection whilst leaving lips comfortably soft and smooth, even at the end of the day.

Stay Perfect Black Amazing Eyes Pencil £7.50

No7 Stay Perfect Amazing Eye Pencils glide on easily and give intense colour that stays put all day.
The silky smooth texture gives long lasting colour that stays put for up to 12 hours, eyes look wider, brighter and impactful. Hypo-allergenic and waterproof – making it ideal for summer!

Stay Precise Black Liquid Eye Liner £7.50

No7 Stay Precise Liquid Eye Liner is smudge free, precise and perfect for outlining and defining eyes
Top No7 Advisor tip: Using a steady hand, a piece of tape or card, and our black Stay Precise Black Liquid Eye Liner create an extended flick about half an inch from the corner of the eye.

Eye popping 1970’s

Neutral Lips and bright blue eyes


Create the look:

Smokey Eye Shadow Palette £13.50

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Whether you want a great highlighter, a gunmetal grey, a rich navy or the blackest black, this palette has them all.
We have also included a professional quality double ended applicator inside with a smudger and a brush, along with a mirror making it perfect for touch ups on the go

High Shine Lip Crayon in Daydream £9.00

Provides a gorgeous glossy lip colour in a crayon format which is really easy to wear.
Colour effect – Subtle Colour
Benefits – Moisturising & Hypo-allergenic.
Finish – Glossy

Shimmer Palette Bronze £13.50

Get an all-year-round glow with No7 Shimmer Palette. The No7 Shimmer Palette is made up of flattering shades to give an extra lift to your complexion.
Its spectrum of colours mean it can be used to enhance your summer tan or add warmth to winter skin.

Top No7 Advisor tip: It’s all about the defined eye. Use a mix of our stay precise liquid liner and black pencil liner, as well as our carbon matter eye shadow on the lid. Behind the lid use our innocence eye shadow to make the eyes pop out.

Electric 1980’s

Vibrant over the top colours


Create the look:

Lash Impact Gold Special Edition Mascara £13.50

No7 Lash Impact Special Edition Gold, adds intense volume for dramatic lashes and for a limited time is available in a sparkling gold pack.
It gives great volume in one coat, and an amplified false lash effect in two coats without clumping

No7 Moisture Drench Lipstick £9.00

Nourish lips with this moisturising lipstick. Provides SPF15 protection whilst leaving lips with an intense colour and a soft, satin finish.

Rose Blossom Powder Blusher £9.00

No7 Powder Blushers are now part of our Match Made Service so that you can find the right shade of blusher for your skin tone.
The No7 Powder Blushers contain a unique blend of micro-powders for a velvety smooth application, as well as Vitamin E to care and condition.

Top No7 Advisor tip: The 80s were all about colour, and the more the better. Mix any applied colour with a wash of our rose blossom blush to liven up the look

Grungy 1990’s

Barely there super fresh skin creating a grunge/ preppy look

90's makeup

Create the look:

Moisture Drench Lipstick in Shiny Conker £9.95

Colour effect – Intense colour
Moisturising, SPF and Hypo-allergenic, this lipstick has a soft semi-satin finish.

Beautifully Matte Light Foundation £14.50

Oil free, this unique foundation, containing fine, oil-absorbing powders, minimises the need for touch ups by controlling shine all day long. Blemishes and flaws are concealed and pores appear minimised, leaving you with even-toned skin that looks perfectly smooth and velvety soft throughout the day. With SPF 15 to help protect against the ageing effects of the sun.

Stay Perfect Eye Shadow in Matte Mocha £7

Delivers high impact colour. Blends effortlessly and lasts for hours.

Top No7 Advisor tip: The 90s loved big brows. To fill and enhance the brows, using our Beautiful eyebrow kit, map the eyebrow first into the desired shape, mix the two colours to get the required shade and fill in with colour. Finally using the highlighter, brush under the brow to sharpen the shape and enhance.

2000 – Present


All about the base, sculpting the face and being photo ready

Create the look:

Airbrush Away Primer £16.50

No7 Airbrush Away Primer for days when you want your skin to look flawless and your makeup to apply perfectly.
Pores and fine lines appear to disappear and wrinkles are put in to soft focus leaving your skin perfectly smooth and even all day.
Contains hyaluronic acid moisture locking spheres to help soften the appearance of fine lines and smooth the skin

Beautifully Defined Contour Kit £12.50

A blendable contour and highlight powder for a sculpted and defined look

Beautiful Eyebrow Kit £12.95

No7 Beautiful Eyebrow Kit lets you create perfectly defined brows for face framing flattery. The combination of wax, powder and highlighter means goodbye to unruly brows. Top Tip – Try mixing the brow colours together to create your most natural shade

Top No7 Advisor tip: The noughties brought us contouring! Redefine the face and make certain parts of the face more pronounced using our beautifully defined contouring kit. Use the darker colour to contour and frame the face and the lighter colour to highlight and enhance.

How to pull the look together

Mandy McKeown, No7 Advisor at Donegal Place Boots store commented on this season’s trends: “Trends for summer 2016 are being pulled from years gone by with hippy chic and ‘tropical’ eyes from the 70’s, the dewy look and blue eyeshadow from the 80’s and slicked back hair from the 90s.

“Bold lips and not much else, faux freckles and power brows will also continue to trend this summer.”

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