From food markets, restaurants, events and festivals – Belfast has been hitting the headlines for all of the right reasons recently.
To celebrate, people in the city are being invited to ‘Find Your Belfast’ this Autumn.
The exciting new marketing campaign highlights Belfast as the vibrant city it truly is – with an abundance of things to discover, experience and enjoy, and provides compelling reasons to visit for the day or for an overnight trip.
It aims to generate 50,000 trips to Belfast, which will equate to £4 million in economic benefit for the local economy.
Fresh off the back of Culture Night, which saw over 250 free events held in 100 venues across the city, Belfast boasts everything from international culture and arts to comedy, fashion and film.
From food markets including St George’s Market, to Eat and Drink Belfast Restaurant Week, to the amazing fine dining and gastro pubs available, Belfast has it all.
That’s not forgetting the amazing live music held throughout our favourite Belfast pubs and restaurants 7 days a week, from Wolf & Whistle to the Dirty Onion and Buskers in the Queen’s Quarter.
A casting call on social media discovered the local cast for the campaign, and they are featured sharing the things they love most about the city, shining a light on some of the world-class events and festivals, fantastic shopping and great food on offer in Belfast this autumn.
The campaign will run until the end of October across a range of channels including outdoor advertising on billboards, buses and bus stops; radio advertising, digital display advertising and social media in both Northern Ireland and the Republic of Ireland. Additionally, 100,000 leaflets will be distributed door-to-door across both markets, listing key events happening across the city this autumn.
Gerry Lennon, Chief Executive of Visit Belfast added, “Belfast has enjoyed an incredibly successful summer season, with more visitors than ever before. In July and August, hotel demand was at a record high, and we are confident that the autumn season will be just as successful.
“With so much happening in Belfast – the Ulster Bank Belfast International Arts Festival, David Hockney’s latest exhibition at The MAC, BBC Good Food Show and Belfast Restaurant Week to name a few – this campaign will show that the city is the place to visit this autumn, for both day trips and city breaks.”