A local mum of one has secured a listing in Northern Ireland Tesco stores for her innovative pizza product, Pizzado.

The do-it-yourself frozen pizza kit will now be available in 24 Tesco Northern Ireland stores in what is a £250k deal for Karen Boyd and her son Josh, who are at the helm of the enterprise.

The product, which retails at £5, is set to transform the dinner table for families around the province, believes Karen who has a background in the pizza takeaway sector.

Speaking about the conception of Pizzado, she said: “Pizza was what I knew and like most small businesses, Pizzado was created in 2011 around a coffee table with friends. The idea was sparked from experience; my son was always making pizzas at home with his friends. Now he’s 18, we have been able to pair up and bring this idea to fruition and to consumers through in-store sampling opportunities with Tesco before securing the deal.”


Pizzado consists of two dough balls big enough to make two 9” pizzas, two sachets of tomato sauce and two sachets of 100 per cent mozzarella – all of which use only natural ingredients.

The kit comes in mozzarella and pepperoni varieties.

The dough is frozen at an early stage to prevent yeast from forming, therefore allowing families to do the rest themselves at home. To defrost, the dough can be placed in a fridge overnight after which it boasts a shelf life of three days.

Using local produce, the content of the kit includes Neills Flour and delicious creamy mozzarella from a local dairy producer, all of which are brought together and packaged at a firm in Derrylin.

Pic and Caption for press release

Speaking about the Tesco deal, Karen continued: “We are delighted to now stock our product in Tesco stores. From a very early stage we knew that Pizzado was going to be a popular product after carrying out taste tests. We knew from the positive feedback and high demand then that a multiple was the best retailing vehicle for us, so to have finally secured a deal with Tesco is a major accomplishment.”

This year has marked not one but two major coups for Karen and her son Josh’s business. Not only has Pizzado won the contract with Tesco, it also won its second Irish Quality Food and Drink Award, taking the title in the pizza category.

As a result of the latter successes, Karen has invested in social media marketing and appointed a local company to take control of Pizzado’s Facebook page and Twitter accounts while she is working on new products to add to the Pizzado portfolio, including gluten-free options.


Confident that her product will be a winner at the dinner table and with all generations, Karen added: “Pizza is universally loved. It is one of those meals that always goes down well and from research, we know that the elder demographic is the fastest growing end of the market in the pizza category, implying that the Pizzado product is an all-inclusive kit for everyone, from the toddlers to the grandparents. It will make dinnertime a real family affair and one that is fun and allows for creativity. It’s not just about what’s in the kit but what else you have at home to make your pizza individual.”


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