Craft brewer Franciscan Well is bringing its award winning craft beers into canned format in Northern Ireland from September.
Rebel Red, Friar Weisse and Chieftain IPA will be available in a 330ml can for the first time in off licences across Northern Ireland, with selected bars also stocking the product.
It is the first time Franciscan Well, which is brewed in Cork, has canned any of its beers – and also the first time that Friar Weisse or Chieftain IPA will be available for purchase in off licenses.
The decision to can Ireland’s favourite craft beer range is part of an international trend which has seen rising consumer demand for craft beer in a can instead of a bottle.
In the USA, 30% of all craft beer sold in the off-trade is in can format. In Ireland, craft beer sold in cans accounts for around 15% of sales in the off-trade and that figure is expected to double over the next couple of years.
Commenting on the decision to offer Franciscan Well in a can, Shane Long, founder of Franciscan Well, said:
“This is a very exciting development for the company. Taste and quality are at the core of our craft beers and we always prioritise ways to ensure that these core traits are maximized. The decision to move to the canned format reflects the growing trend within craft beer internationally, whereby more and more products are sold in 330ml can format. This is something that has been prevalent in the U.S. and has proven extremely popular. We are confident this will be the case as we roll out craft in a can for consumers here in Northern Ireland.”
All brewing and canning will take place at Franciscan Well’s new brewery in Cork city. The brewery opened last year, reinforcing Franciscan Well’s Irish and Cork heritage. The North Mall site will be used as an innovation centre.
This decision from the award winning Cork Brewery is in keeping with internationally recognized best practice for freshness and taste, with cans providing superior product packaging quality and infinite recyclability.
Consumers are increasingly choosing to buy craft beer in cans for a number of reasons. Cans are more lightweight and portable than bottles, meaning they are easier for consumers to enjoy in more places and for bars and off licences to display.
They are also infinitely recyclable, chill more quickly and are better at protecting the taste of the beer!