This Thursday (September 29), local digital marketing agency The Tomorrow Lab, welcome some of the leading digital figures in the UK to Belfast, for the third instalment in their series of digital marketing events.
The Tomorrow Lab Presents (#TTLPresents for short) is a series of digital marketing events held in Belfast and is focused on bringing some of the biggest and best speakers from the industry to these shores to help grow the profile of digital marketing and increase the skills of digital marketers in the area.
#TTLPresents is coming to the end of its second year and focuses on one area of specialisation each event.
Recent events have seen speakers from Unilever, LinkedIn, Bing and Google amongst others, covering the evolution of digital advertising and social media for business.
It wouldn’t be a digital marketing event if it wasn’t in an über cool venue and had pizza. The über cool venue is the Oh Yeah Music Centre in the heart of the Cathedral Quarter. The spiritual heart of Belfast’s music scene, the venue has helped everyone from The Undertones to Snow Patrol get started. The pizza is, well, pizza and comes pre-event, so make sure you get there early.
Winning With Content Marketing
Thursday’s event covers content marketing. There’s been a huge spike in interest about content marketing over the last few years but how to do it well and stand out from the crowd is still the Holy Grail for marketers.
Titled Winning with Content Marketing, #TTLPresents has a stellar line up of some of the best industry speakers on the subject.
Buzzsumo is a tool many in the industry will be familiar with and Stephen Walsh from the company will be talking about B2B content marketing and using data to guide your strategy.
Nial Toner heads the digital team at The Tomorrow Lab and is a passionate food and travel blogger with his wife at Pikalily.com. Nial will be looking at 10 great content marketing examples from a range of industries and highlighting what has made those campaigns so successful.
Paddy Moogan, co-founder of Aira, is a regular speaker on the circuit and contributes to some of the digital marketing sites you probably already read – State of Digital, Moz and Search Engine Land. Paddy will take the audience through his biggest content marketing mistakes and show you how to avoid them.
And finishing up the day will be the brilliant Stacey MacNaught from Tecmark. Stacey will cover 21 tools and tactics to make life easier for content marketers.
There are a limited number of tickets still remaining, so if you’d like to get your hands on one before they go, visit thetomorrowlab.com.
Get a taste for what to expect at this event by watching the video below of the most recent #TTLPresents event.