Could this be the way to boost Northern Ireland’s number of blood donations?

In Sweden, a new initiative, where donors are sent automatic text messages telling them when their blood has actually been used, has caught the public eye.

People who donate initially receive a ‘thank you’ text when they give blood, but they get another message when their blood makes it into somebody else’s veins.

Source at The Independent

If you’re interested in giving blood in Northern Ireland visit the Northern Ireland Blood Transfusion Service website for more details.

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