Since Calvin Harris joined Twitter in 2009 he has amassed 5.54 million followers.
In that same year he did a DJ set in the Limelight where entry was a fiver.
Tickets to see him at Tennent’s Vital on Saturday, August 28 will cost £45.
To say he’s nine times better than he was in 2009 can be backed by a strong economic argument, but the laws of the real world rarely apply to the music business.
The announcement that he’s set to headline Vital has been met with the usual mix of euphoria, vitriol and apathy.
There’s is simply no pleasing all of the people all of the time. What the promoters have done is booked an act who will ensure the gig is a sell out.
Some will hail him as a superstar DJ while others slag him off as someone who takes the plaudits for his laptop.
The Scottish DJ first made the world sit up and take note with single Acceptable In The 80s, a song about a decade when most of his fans weren’t even a twinkle in their father’s eyes.
His star continued to rise with his declaration that he ‘liked all the girls’ via one of the top selling singles of 2007.
His second album Ready For The Weekend reached number one led by singles I’m Not Alone, Ready For The Weekend, Flashback and You Used To Hold Me.
In 2011 Harris made the decision to take a back seat on the vocal duties and enlist the help of a few high-profile guest vocalists including the likes of Kelis, Example, Tinie Tempah, Dizzee Rascal, Florence Welch and Ellie Goulding who’ll be joining him on the bill at Tennent’s Vital.
It was to prove a genius move with his third album 18 Months decimating the charts with no fewer than nine top ten hits – beating the record previously held by Michael Jackson.
If it ain’t broken don’t fix it was the thinking behind his fourth studio album Motion and the collaborations continued with Gwen Stefani, Haim and Big Sean among those joining him on the album which reached number two. Goulding was also back on board as was John Newman another of the acts in the Vital line up.
One singer who won’t be joining Harris at Vital is Rita Ora. To say their relationship ended bitterly would be like describing the Champions League final as a kickabout in the park.
While the haters (Ora included) have their say online, Harris is unlikely to be phased as he gears up to headline a host of summer concerts.
His fans don’t crave guitar solos, Ivor Novello winning lyrics or cigarette lighter songs. They want a man who will give them one of the most memorable gigs of their lives.
Harris is that man and he won’t fall short of the mark at Tennent’s Vital.