IKEA is urging grown ups to act like kids and in our experience they don’t take much asking.
The leading home furnishing company is encouraging parents to ‘Come Home to Play’ in its latest campaign inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of play.
The Belfast store held an event to highlight ‘The Power Of Play’ this week and we can confirm that the adults definitely had as much fun as the children.
IKEA is also enabling this type of play with a new range of LATTJO products, which are made for both adults and children to enjoy together.
IKEA’s new ad hopes to communicate a sense of returning to and re-learning play, focusing on the home and intergenerational play between parents and their children.
Peter Wright, IKEA UK and Ireland Marketing Manager, said: “As adults we know we can’t control the world around us and this often gets in the way of being able to embrace the Wonderful Everyday; life becomes a barrier to relaxation and fun. Research has shown that play is vital for children’s development, but it’s also been shown to be beneficial for adults, helping relieve stress and develop creative problem solving skills. We want to inspire people in the importance of making play part of their everyday lives at home.”
To find out more, please visit ikea.co.uk/wonderfuleveryday