Never mind ground coffee, this new coffee cup is ground breaking.

It’s a reusable coffee cup which allows consumers to order and pay for their coffee, earn loyalty points and send coffee to friends just by scanning the lid.

The frank green SmartCup™ is the first of its kind and was one of the most eagerly anticipated launches at the recent London Coffee Festival in the Old Truman Brewery on Brick Lane.

Australian entrepreneur Benjamin Young, the founder of frank green, has long believed that integrating technology with reusable cups was the logical next step.  He said:  “What is amazing about this is that it blends the daily routine; you’ve got coffee, you’ve got money, you’ve got loyalty – you put that all together and you have an innovative way for cafes to build lasting relationships with their customers.”

With Britain’s coffee shop market estimated to be worth £7.2bn a year and over 19,000 outlets selling coffee in single use cups, the brand is hoping UK consumers follow Australia’s lead where 30% of people bring their own cup to the coffee shop.

Launching in this month worldwide, the frank green SmartCup can be purchased from selected independent retailers and cafes nationally, and online.


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