Panic could be over for ice-cream lovers worried about a shortage of ice-cream this summer after a leading Northern Ireland ice-cream brand stepped in to allay fears.

Shortages sure to leave a bad taste in the mouth this summer meant food manufacturers have been grappling with rocketing vanilla prices that threaten to push up the cost of ice-cream.

The price of Madagascan vanilla surged by nearly 150% last year after the island, the dominant producer, experienced a poor harvest. Now food industry executives are reporting a fresh rise in prices as supply tightens.

Vanilla is the second most expensive spice in the world, after saffron, a result of its long and labour-intensive cultivation.

Local reaction…

Morellis

Thankfully – responding to reports that a poor yield of vanilla pods from Madagascar could lead to a global increase in the price of ice cream, Morelli’s has moved to assure ice cream fans that the cost of their favourite treats won’t be rising this summer.

Arnaldo Morelli, who heads up the family-owned business, said: “We’ve seen reports about the potential increase in the price of vanilla pods but I can assure ice creams fans across Northern Ireland that Morelli’s vanilla ice cream will not be affected.

“We have our cows to thank for this – the quality of our milk and double cream is so good that we don’t have to rely on intense vanilla flavours to give our ice cream a unique taste. Vanilla complements the ingredients as opposed to overpowering them and we’re looking forward to continuing to make delicious ice cream at the same great price during the summer.”

Visit morellisices.com for more information on Morellis including where to buy their products.

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