It’s been predicted that football fans will opt for craft beer ahead of multipack lager as they watch the Euros from the comfort of their own homes.
Tesco NI predicts record sales of craft beers and ciders during Euro 2016 as Northern Ireland, England, Wales and the Republic of Ireland do battle against the cream of Europe.
Fans will be able to support local talent – both on the pitch and within the local craft drinks industry.
Tesco NI has increased its local beer, cider and spirits line-up to over 40 lines in a bid to help the local microbreweries take a greater guzzle out of that burgeoning consumer demand.
Soccer lovers can now choose from the widest ever range of local beer and cider whether it be McGrath’s Irish Ales’ No 5 Blonde or No 3 White Ale; Hilden Brewery’s Twisted Hop or Headless Dog; Whitewater Brewery’s Clothworthy, Bee’s Endeavour, Belfast Black stout or Copperhead Beer; Yardsman’s Lager or Ales; or Clearsky Crafted Brewing Company’s Fulcrum’s Wheat Beer, Tidefall or Rowlock.
For those with a preference for cider local producers have created an enticing array of blends including MacIvor’s Traditional Dry; the Armagh Cider Company’s Carson’s Crisp brand or Madden’s Mellow variety; Doyle’s Irish Cider’s Autumn Berry; and P McCann and Son’s Apple Co Cider.
Among the newcomers to Tesco NI’s portfolio are Hillstown Farm Brewery, whose craft beer business grew after its beer-fed cattle gained popularity; and Tempted Cider, which uses Armagh’s famous Bramley apples, and a number of special varieties from Co Tipperary.
Sean Largey, commercial manager, Tesco NI said: “The Northern Irish love affair with microbreweries shows no signs of abating. Northern Ireland is now firmly on the map as a beer destination. We find consumers are increasingly interested in the provenance of the beer they drink and we are seeing that reflected in the sales of locally-produced craft beers and ciders.
“We currently stock over 40 lines from Northern Irish craft breweries and distilleries, and to coincide with the Euros we have significantly increased trade across those products – so consumers will be supporting local teams, both in the aisles and on the pitch.”