Some of the biggest names in beauty are celebrating major milestones this year, with new releases and cult relaunches.

In the fast-moving world of beauty, fads come and go in the blink of an eye (quite literally in the case of mascara), but some products are so popular they last a lifetime – or longer.

Proving their staying power, more than a dozen cosmetics companies are celebrating significant anniversaries this year, and marking the occasion with remixes of their bestsellers or limited edition launches.

From five-year-old favourites to centenarian stalwarts, meet the birthday buys that are looking seriously good for their age…


Still young in the grand scheme of things, fifth birthdays are still worth celebrating.

Marking five years of lip and skin-soothing goodness, Lanolips introduces three fruity new tubes of its lanolin-infused all-purpose 101 Ointment. Choose from Strawberry, Peach or Apple, £7.99 each.

Undated Handout Photo of Lanolips 101 Ointment, available from See PA Feature BEAUTY Beauty Birthdays. Picture credit should read: PA Photo/Handout. WARNING: This picture must only be used to accompany PA Feature BEAUTY Beauty Birthdays. WARNING: This picture must only be used with the full product information as stated above.

Also hitting the high five is hair hero brand Keratin Revolution. Haven’t sampled the professional-grade range yet? Start with the Deep Conditioning Masque, £24.99, an ultra-hydrating treatment available to buy in salons nationwide.

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Reaching double figures counts as a pretty major milestone.

Celebrating 10 years of natural beauty, award-winning Brit brand Balance Me has launched the Collagen Boost Restore And Replenish Cream Cleanser, £18, and Face Cream, £40, both packed with plumping peptides and nourishing botanicals.

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Ten years after the launch of the ever-popular Calvin Klein Euphoria comes Euphoria Essence, a succulent eau de parfum that marries red berry and jasmine with patchouli and the sweetness of white chocolate, £52 for 50ml.

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Still a year to go ’til they’re 16, but these beauty birthdays are still sweet enough to celebrate.

Fresh’s petal-powered Rose Face Mask, £46, gets a facelift of its own to mark its 15th birthday, courtesy of artist Jo Ratcliffe. Pick up a limited edition illustrated pot in August (

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Still going strong 15 years after it first hit the shelves, the original Hugo Boss men’s fragrance has racked up sales of 50 million units. Sample the fresh, piney Boss Bottled, £43 for 50ml (

Undated Handout Photo of Hugo Boss Bottled, available from See PA Feature BEAUTY Beauty Birthdays. Picture credit should read: PA Photo/Handout. WARNING: This picture must only be used to accompany PA Feature BEAUTY Beauty Birthdays. WARNING: This picture must only be used with the full product information as stated above.


The cosmetic equivalent of Generation Y, turning 20 this year is a pair of truly beloved beauty icons.

Liz Earle Cleanse & Polish is celebrating with a triple whammy of scented specials, combining Rose and Lavender, Grapefruit and Patchouli and Orange Flower and Chamomile limited editions, housed in a pretty green tin with two muslin cloths, £50 (

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BareMinerals brings out the silverware for the 20th anniversary of its original mineral foundation, presenting a mirrored Deluxe Foundation & Brush, £36.96, in a gorgeous sparkly box (

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If the Queen sent birthday cards to beauty firms, this quartet would have collected a whole load between them.
In fact, Her Majesty should be particularly grateful to Royal Warrant holder Bronnley, maker of soap and perfume since the 1880s. To coincide with its 130th birthday, just 130 bottles of Savage Flower eau de parfum, £65, are available exclusively through Fortnum & Mason.

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From bottle blonde to darkest ebony, Wella has been lending a helping hand in the hair department for 135 years. One of the brand’s most enduring colour products, Koleston, was first formulated in 1950, and is still available in salons now.

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Established in 1870 by William Penhaligon, the renowned perfumer commemorates its 145th birthday with No. 33, a lavender-based cologne named after Penhaligon’s boutique at 33 St James’ Street, £95 for 100ml.

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The American Civil War was still going on when Cuticura bar soaps first appeared on chemist’s shelves. Celebrating a seriously impressive 150 years in business, the almost-unchanged soap has been revamped with a silver vintage-inspired pack, £1.49, from Boots and independent chemists.

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Salt, sugar or sand – which is the best exfoliator? Our testers find out with three new scented scrubs.
Sanctuary Spa Cooling Glacial Scrub, £8.

Even opening the jar of this exfoliating scrub, and breathing in its cool cucumber and aloe-based aroma, is refreshing. The thick sea-salt is gentle to use but still manages to slough away dead skin cells, while the cooling effect is pleasing but more subtle than I’d expected. I’m left feeling silky smooth and awakened.

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Rituals Mandi Lulur Summer Limited Edition Frangipani & Rice Milk Body Scrub, £19.50.

A soft, bubbly body wash will quickly pitch me back into sleep, and at 7am I need jolting awake. Luckily, this frangipani and rice milk sugar scrub does the job. Sweet, nicely grainy and fragrant (if a bit flowery), it scours and buffs, leaving skin smooth, moisturised and invigorated.

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Molton Brown Heavenly Gingerlily Caressing Body Polisher, £34.

With a lovely silkiness and a soft, beaded texture, this scrub is fine enough to use even on the decollete and throat without causing redness. With lovely aromas of warm spice and cardamom, there was no greasy residue and it was easy to shower off, leaving my skin soft, scented and moisturised.


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With the appetite for all things nail art showing no sign of letting up, OPI’s latest collection is sure to be a hit. ColorPaints is a new range comprising a silver canvas undercoat and eight semi-transparent colours that you can blend while wet to create abstract print effects. Individual polishes are £12.50 each, while the OPI ColorPaints Trio, £34.10, comes with a nail art brush too (


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Airline-approved sets of cosmetic minis are handy for holidays, but even if you’re not heading abroad, they’re an affordable way of trying new products before splashing out on the full-size offerings. The Filorga Travel Kit, £25, features four of the brands must-haves and represents a saving of £23.40 (available in August;

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