Just last week we’d be talking about some of the mixed messages sent out by children’s board games, and now one of this year’s big hitters has been withdrawn by B&M stores.

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Pie Face has been withdrawn from shelves at B&M stores at the request of their supplier but they insisted there were no safety issues relating to the product and that it had not been recalled.

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The manufacturers of Pie Face, Hasbro shed more light on the withdrawal stating that the product at B&M Bargains stores had been counterfeit.

Their statement read: “Hasbro has been made aware of counterfeit Pie Face product available at B&M Bargains stores in the UK.  These products have been withdrawn by B&M Bargains. This withdrawal does not affect the genuine Hasbro Pie Face game, which continues to be available nationwide.  We advise all consumers with concerns about counterfeit Pie Face games purchased from B&M Bargains to contact B&M Bargains directly.”

The game requires participants place their face in front of a plastic mechanised lever covered in whipped. Players then take turns to turn a handle. Once the handle has been turned enough times it triggers the lever and the player is struck in the face with the cream. Each player is awarded a point each time they turn the handle without getting struck with cream.

The game is currently sold out in many high street chains, both online and in store, including Argos, Toys ‘R’ Us, Smyths, Asda and Amazon.

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