Aspiring photographers and Ground Espresso fans are being to participate in the coffee chain’s campaign to capture the region’s most cherished Ground coffee moments.
This one-of-a-kind initiative will invite fans of Ground Espresso Bars to submit themed stills for inclusion in a beautifully bound coffee table book, which will be sold and all proceeds given to The Ground Honduras Project.
The aim of this campaign is to capture shots that range from favourite Ground drinks, to a precious memory shared at Ground, and even quirky snaps of Ground’s coffees and signature tray bakes out and about at NI’s famous landmarks. The initiative welcomes participants at all levels of photography from smartphone users to professional shutterbugs.
Ground Espresso Bars now employ over 200 staff across 18 stand-alone stores and concession in Ireland.
Co-Founder Darren Gardiner said: “Ground Espresso Bars is located in the heart of communities across NI and this campaign gives people the chance to show us their perception of what Ground means to them. Our social media engagement activities sees hundreds of people tweeting, instagraming and sharing their visits to Ground each year, and we love being able to see Ground through their eyes. The intense interactivity of our supporters, coupled with the rising coffee culture of ‘snap before you sip’, means we’re sure to get some fantastic and unique entries.”
As an act of gratitude for 15 years of support, the initiative will shortlist 12 runners-ups who will be announced in August 2016. Each runner up will receive a premium prize package of Ground treats including a £100 Ground gift card, brew-at-home coffee kits, and some bespoke branded products. In addition to this, the overall winner will receive a complimentary weekend break in New York City with flights and accommodation courtesy of Ground Espresso Bars*. All winners will also have their submissions included in Ground’s first coffee table book, which will be available for sale to the public at the end of year.
For further information and to join the campaign visit groundcoffee.net