Yik Yak is the new social media app that allows users to post anonymously within a 10 mile radius.

The app is proving very popular at Queen’s University at the minute, though it’s been banned at some American universities after it was used to target students with abusive messages.

Yik Yak works by combining the technologies of GPS and instant messaging, allowing users to anonymously microblog to other nearby users.

It’s been described as anonymous bulletin board whereby users have the ability to contribute to conversations by responding or ‘voting up’ or ‘voting down’ yaks.

The developers of the app are Tyler Droll and Brooks Buffington, graduates from the Stony Brook University in New York.

Here are 4 key feature of Yik Yak…

1. Yakarma

A numerical score aimed to measure the active success of a user. Yakarma changes depending on the number of downvotes or upvotes, replies, and comments on a user’s post.

2. Upvote/Downvote

If a post becomes popular it will receive more upvotes than downvotes and display a positive number next to it. If a post isn’t popular amongst the local audience it can receive up to 5 downvotes (indicated by a negative number) before it becomes deleted permanently.

3. Peek

This feature allows users to anonymously view other Yik Yak community feeds around the world. Users can only post in their local Yik Yak community.

4. Base Camp

This option allows the user to set a single area, for example their university campus or workplace, as a base camp. The user is then able to read posts from the designated area and keep up to date with the same group of people when they are away.

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