The Merchant caused a flutter of controversy earlier in 2015 when they announced they were selling water at £26.45 a pop.

If that got your knickers in a twist, you’ll be even more bunched up over the news that a Canadian company have started selling air.

And better still, the Chinese are buying it like it’s going out of fashion, which given their rising pollution levels, it kind of is.

Vitality Air was founded last year in the western Canadian city of Edmonton but began selling in China less than two months ago.

The first shipment of 500 bottles of fresh air was sold in four days. A crate containing 4,000 more bottles is making its way to China, with most of that shipment already having been bought.

A 7.7 Litre can of crisp air taken from Banff National Park in the majestic Rocky Mountains range sells for roughly 100 yuan (£10), which is 50 times more expensive than a bottle of mineral water in China.

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So this year’s new alternative to a lump of coal is a canister of fresh air.

We suppose it could come in very handy when the after effect of the brussel sprouts kicks in!

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