Reports have emerged claiming that a new hotel brand is set for Belfast, as Hampton by Hilton are set to open here.

Belfast is to get a new hotel brand, as Hampton by Hilton sets up in the city centre. The new, three-star brand – similar in style to Jurys Inn – is to set up in Hope Street in the latest opening by hotel mogul Lord Rana.

The Belfast Telegraph reports city councillors approved plans for the proposed 179-room hotel on Hope Street at last night’s planning meeting.

Lord Rana also operates a Holiday Inn, Holiday Inn Express, Hotel Ibis, Ramada Plaza and serviced Cordia apartments in the city, through his Andras House operation.

News of the new arrival – a sister of the Hilton Hotel, of which there are two, in Belfast and Templepatrick – came at a presentation by commercial property agents CBRE.

Hotel Hampton By Hilton Derby City Centre

Janice Gault, head of the Northern Ireland Hotels Federation, described Hampton by Hilton as a “strong product slotting into the three to four star category with a good reputation. Hilton now has 13 brands and Hampton by Hilton has had a very successful rollout in the UK and the USA.

“It’s good to have new brands in town, as it increases interest in the city.”

CBRE head of research, Marie Hunt, said the hotel sector in Northern Ireland had enjoyed a busy year in 2015, with £75m worth of deals in which 10 hotels were sold.

The hotels sold included Co Fermanagh’s Lough Erne Resort and Belfast’s Fitzwilliam Hotel, sold for around £6m and £17m respectively.

Hampton by Hilton Liverpool

Plans were submitted last year for a 179-bedroom development next to Lord Rana’s newly refurbished and branded Holiday Inn business on Hope Street, formerly Days Hotel.

Building work will start on other new hotels in Belfast in 2016 including Hastings Hotels’ Grand Central at the former Windsor House, and the Hill family’s Bedford Hotel behind the City Hall. Beannchor Group will also begin its second Belfast hotel, the Bullitt at the former Lagan House.

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