A multinational retailer has acquired Donegall Arcade in Belfast city centre.

Sports Direct has purchased the shopping centre which is almost fully occupied and houses well-known brands including HMV, TK Maxx and Game.

The sports brand is set to occupy the former Curry’s unit, which is currently vacant, with the doors opening in 2016.

The company, which has over 750 stores all over the world, was formed by Mike Ashley in 1982.

It has expanded to become not only the UK’s leading sports retailer by revenue and operating profit, but also the owner of a significant number of world famous sport, fashion and lifestyle brands.


This will be the first time the retailer has invested in a unit in the city centre.

A spokesperson for Sports Direct, said: “This has been an exciting decision for the company and we are looking forward to holding a central position in Belfast’s impressive retail offering. We believe that there is a gap in the market for our diverse product range which includes world famous brands such as Nike, Adidas and Puma, Dunlop, and Slazenger. Our intention is to incorporate, where possible, the group’s new low cost gymnasium brand in future sites.

“Our strategy for the coming years is to expand further and open more sport and gym superstores. We recognise the opportunities which are open in the UK and Ireland and we will continue to explore other potential sites as we move forwards with these plans.”

Commercial property agent Lambert Smith Hampton acted on behalf of Sports Direct to secure the centre.


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