52% of people from Belfast would choose dog sledding with huskies in Lapland if they could pick a Christmas-related activity to do this festive season.
That makes Lapland the top festive location of choice with 71% of people from Belfast naming this the most magical place to visit at Christmas time.
With this in mind, TGI Fridays has launched the UK’s first virtual reality restaurant experience for this year’s festive season, ensuring a Christmas party like no other.
The fully-immersive 360 degree experience transports guests to the incredible snow-covered Lapland Province for 90 seconds of pure winter wonderland.
Guests at Fridays will be able to take the reins of a dog sled pulled by ten huskies which weaves through a snow-capped Lapland landscape at breakneck speeds, as the tree branches pass overhead and the scenery whizzes past.
The content was shot using six pro-grade Go-Pro Heros, and then stitched together to create a seamless ‘sphere’ of video content.
Fridays guests can enjoy their world-first virtual dog-sledding experience whilst feasting on the brand’s first-ever Christmas menu.
It includes the unique Stuck in the Chimney Stack Burger which mixes traditional Christmas favourites and Fridays classics together – a 7oz beef burger piled high with Jack Daniel’s sage and onion stuffing, a chicken breast, Swiss cheese and caramelised onions, served with a side of fries and Jack Daniel’s gravy for dipping.
The trial has already been piloted at TGI Fridays Westfield Stratford in London.
The virtual reality experience is to make visits to other selected TGI Fridays restaurants across the UK throughout December.
Whilst details are to be confirmed, thankfully Belfast is a definite possibility!