Shoppers are set to avoid the high street after the chaos that was Black Friday 2014.

82% of those polled in a recent study across the UK said that the mayhem of last year’s ‘Black and Blue Friday’ has put them off shopping in-store.

The research shows that Black Friday is now competing with boozy ‘Mad Friday’ as the busiest day of the year for emergency services.

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For those shoppers who were brave enough to go instore for bargains last year, a whopping 39% saw others injured by falling goods or as a result of the overcrowding.

Footage of the infamous ‘Black and Blue Friday’ of 2014 went viral across the UK, with one video featuring a pensioner getting knocked to the ground as customers grappled for discounted TV’s.

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Police were called to shops across England where fights broke up as people battled for the slashed prices.

A further 30% witnessed store staff losing their cool with shoppers in a bid to keep them calm, while 16% were shocked to see security guards breaking up scuffles.

But never fear – it seems it’s a case of technology to the rescue, as people are determined not to miss out on deals.

One third of us apparently have every intention of shopping online this Black Friday – from the safety of their home or workplace.

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A spokesman for BlackFridayDeals.co.uk, which conducted the study of 2,000 shoppers, said:

“Trolley warfare literally broke out last year as desperate shoppers battled for the best bargains – and this included scrabbling for sale items, a tug-of-war with televisions and fights over technology.”

“After the madness of 2014, it’s not surprising more people are opting for the sanctuary of ecommerce.”

 

Black Friday 2014 – The Stats

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Police Involvement

• London: Officers called to three Tesco stores and an Asda amid fears of confrontations in heated queues.

• Burnage: 42-year-old man was arrested shortly after midnight at the Tesco Burnage superstore on suspicion of assault.

• Hattersley: Man arrested after reports of brawls in a 300-strong crowd at Tesco Hattersley.

• Salford: Man arrested shortly at a Tesco store on Woodrow Way after he threatened to “smash” a staff member’s face in.
• Cardiff: Police called over “customer conduct” after huge crowds turned up to a Tesco branch.

• Bristol: Officers sent to a Tesco in Eastville and in Brislington after there were reports of scuffles breaking out in the queue.

Store Disruption

• Wembley: Footage from an Asda in Wembley showed people fighting over televisions.

• Greater Manchester: Seven Tesco stores in the Greater Manchester area saw disorder.

• Wigan: Several hundred people reportedly tried to storm a Tesco in Wigan.

• Ellesmere: Tesco had to be closed down because of overcrowding.

• Stretford: Tesco Extra in Stretford was shut just half an hour after opening its doors after fights broke out between shoppers and a woman was injured by a falling television.

• Glasgow and Dundee: Tesco stores at Silverburn in Glasgow and in Dundee were also temporarily closed to stop shoppers clashing over discounted goods.

7 deaths and 98 injuries in the States since Black Friday started in 2006.

Mad Friday Comparison

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– Police in Manchester praise the ‘vast majority’ of people for their good conduct.

– 2014 dubbed “not so mad Friday” after successful campaigns to reduce public disorder.

– A 2014 report on the festivities notes that erratic behaviour was toned down, as a result of the increased awareness of the ruinous effects of instantaneous social media posts.

– Social media influencing crime rates, experts believe.

– Digital communications expert Warren Knight said: “People are 100% being more sensible than ever before because of social media – reputations can be lost in one night.”

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