Look away now those of you strongly opposed to Cupid’s birthday. This is positively a shrine to all things heart shaped. Focusing on those varying shades of red to vibrant pink coloured hues, angel wings, chubby cherubs, glittering champagne flutes and every flower every variety of flower ever invented.

In other words, this is our collection of our favourite Most Romantic Window Displays In Belfast…

1. Miel et Moi

701 Lisburn Rd

Between the aptly branded ‘Galantine’s night on Saturday 13 of February (an afternoon to abandon the boys and celebrate all that’s great and girlie with your female friends) and the fantastic 3 course and glass of bubbly for an incredible £49.95 per couple, Miel et Moi has a gorgeous Valentine’s window display to match!

2. Victoria Sq

1 Victoria Sq

With dozens of shops bursting with potential pressies for your other half, it’s no wonder Victoria Square has dressed up for the occasion. Putting on quite the display with this gorgeous burst of pastel coloured baubles and twinkling lights.

3. Lush

12-14 Castle Ln

Extra credit must go to Lush for their amazingly creative and vibrant display which features a ‘write a message to your Valentine’ window.

4. Boux Av

Victoria Sq

Boux Avenue Valentine's display

We were beyond excited when ex Dragons Den star Theo Paphitis opened his first Northern Ireland branch of his lingerie business venture, Boux Avenue in October.

And it seems we were right to be, as Boux Avenue keeps delivering. This alluring window display offers a great teaser of the fantastic Valentine’s range instore alongside some great new collections.

 5. Rituals

Victoria Sq

Terrific for gifts for him and her, Rituals have created this great A-List style red carpet entrance. Ideal just incase you need to feel a little bit more fabulous before Valentine’s.

6. Marks & Spencer

48 Donegall Pl

Home of the famous (and original) Valentine’s Dine in For 2 Deal, it seems fitting that Marks & Spencer’s window display is the epitome of all things that spell romance.

7. British Heart Foundation

Castle Ln

British Heart Foundation

Fantastic marketing to heighten awareness of a worthy cause when hearts are at the forefront of people’s minds this February.

8. Clintons

34 Donegall Pl


Clintons offers everything we ask for in a Valentine’s display – including those heart shaped balloons we know we shouldn’t get so excited about.

9. Joules

5 – 9 Arthur St


A subtle but classy take on the romantic trend, we’re loving the vibrant tones of the flowers set against the bold colours of the shop. We like how they haven’t forgotten about the boys too.

10. Sudio Souk

27 Castle Lane

Our favourite local stop for quirky paintings and designs, Studio Souk creates beautiful bespoke gifts and supports local businesses with their fantastic range of local food and artistic creations.

11. Hotel Chocolat

9 William St S

Hotel Chocolat

We love Hotel Chocolat’s funky take on the traditional Valentine’s display.

12. Beaverbrooks

24 Donegall Pl


Just incase you need a little more encouragement to (gulp) buy THAT ring. Here’s an inviting window display, which may (but probably not) put you *slightly* at ease when making one of the most important decisions of your life.

13. Milk Estates

Lamb Promotions – 145 Holywood Road

Adding a little bit of edge to the traditional Valentine’s display, Milk completes our set.

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